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SEO Update - October 2023 Recap

Google has recently rolled out its third core algorithm update of the year, the October 2023 Core Update. This update follows the March and August core updates, which had significant impacts on the search rankings of many websites. In this article, we will explain what the October 2023 Core Update is, why it matters, and how you can optimize your website for the new ranking factors.

What is the October 2023 Core Update?

The October 2023 Core Update is a broad change to Google’s search ranking systems, which aim to promote authoritative, trustworthy, and helpful content while downgrading low-quality sites. Google does not reveal the exact details of its core updates, but it usually provides some general guidance on what webmasters can do to improve their site’s performance.

Why does the October 2023 Core Update matter?

The October 2023 Core Update matters because it can have a significant impact on your website’s traffic, conversions, and revenue. Depending on how your site aligns with Google’s quality standards, you may see positive or negative changes in your rankings after the update.

How to optimize your website for the October 2023 Core Update?

The best way to optimize your website for the October 2023 Core Update is to focus on creating high-quality content that meets the needs and expectations of your target audience.

Content is the King and the King is here to Stay & Slay.

Google has provided a list of questions that you can use to evaluate your content and identify areas for improvement. Some of these questions are:

  • Does the content provide original information, research, analysis, or insight?

  • Does the content provide a comprehensive, complete, or thorough description of the topic?

  • Does the content provide substantial value when compared to other pages in search results?

  • Is the content written by an expert or enthusiast who knows the topic well?

  • Is the content free of factual, spelling, stylistic, or grammatical errors?

  • Is the content well-organized, easy to navigate, and formatted for readability?

  • Is the content suitable for the intended audience, purpose, and tone?

  • Is the content trustworthy, reliable, and accurate?

  • Is the content engaging, interesting, and useful for the user?

By answering these questions honestly and objectively, you can identify the strengths and weaknesses of your content and make the necessary changes to improve its quality and relevance.


The October 2023 Core Update is a major change to Google’s search ranking systems that can affect your site’s visibility and traffic.

However, the emphasis is again, as usual, on Content. Google's algorithms are constantly learning & evolving Getting more natural as every day passes and so should your content.

Best of luck!

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